What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.
- Low Cost
- Ideal For Lead Generation, Awareness Creation or Online Sales
- Wide Geographical Reach Through Internet
- 24×7 Usability
- Higher Recall Of Content
- Personalisation of the Communication
- Email News Letter Design
- Email Open Tracking
- Click Tracking
Components for an effective email marketing
- Use a Newsletter Service
- Test Your Subject Lines
- Personalize Your Message
- Segment Your Emails
- Reduce Text and Optimize Calls to Action
- Provide Visually Interesting Campaigns
- Provide Means for Social Sharing