What is an explainer video?
An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. Some even use these videos to advertise for their product or service on Facebook or other social media websites.
Here are the key elements of an explainer video and what you’ll need to know to create your own.
How Should a Explainer Video Be
Short in length: Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes.
Strong call to action (CTA): Explainer videos should clearly state what they want their intended audience to do after watching.
Focused on solving a problem: Explainer videos are focused on addressing a specific problem, explaining their product or service, and answering why they’re the solution.
Match brand and audience: Explainer videos are best when their style and tone match that of the brand, as well as the customer they’re trying to reach.
High quality: Explainer videos need to be high quality, both in quality of production and quality of content, to effectively communicate a brand’s value proposition.
So how are the best explainer videos able to keep their length short, their quality high, their call to action strong, and their solution simple to understand? They all follow a similar structure.
- Clear Communication of Complicated Subjects
- Repetitive Communication is Avoided
- Wide Geographical Reach Through Internet
- Streaming Services to Host The Videos
- 24×7 Availability
- Clarity through Animations and Pictures
- Higher Recall Of Content
- Corporate Standard Editing
- TV Standard Creatives
- In-House Voice Over Artist
- 2d & 3d Animated Graphics
- Motion Graphics
- In-House Music Composition
- Over 100+ Explainer Videos Delivered Till Date
How We Do It
What: What’s the audience’s problem?
How: How will your product or service fix it?
Why: Why should the audience choose you?
Too often, explainer videos get caught up on the what and the how, and forget to focus on the why. They’re good at explaining a product or service, but not effective at communicating the company’s underlying purpose. In order to effectively communicate the why, your company needs to understand who their target audience is through a video marketing strategy and present a strong underlying mission statement that uniquely connects with their intended audience.