Graphic Designer Mangalore

Design is a solution to a problem. Art is a question to a problem.

Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach, focusing on—and seeking maximum empathy with—users while creating good-looking designs that maximize usability. Aesthetics must serve a purpose – in UX design we don’t create art for art’s sake. So, when doing graphic design for UX, you should consider the information architecture of your interactive designs, to ensure accessibility for users, and leverage graphic design skills in creating output that considers the entire user experience, including users’ visual processing abilities. For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designers will have failed to marry graphic design to user experience. The scope of graphic design in UX covers creating beautiful designs that users find highly pleasurable, meaningful, and usable.

Graphic Design is Emotional Design

Although the digital age entails designing with interactive software, graphic design still revolves around age-old principles. Striking the right chord with users from the first glance is crucial. As a graphic designer, you should have a firm understanding of color theory and how vital the right choice of color scheme is. Color choices must reflect not only the organization (e.g., blue suits banking) but also users’ expectations (e.g., red for alerts; green for notifications to proceed). You should design with an eye for how elements match the tone (e.g., sans-serif fonts for excitement/happiness) and overall effect, noting how you shape users’ emotions as you guide them from, say, a landing page to a call to action. Often, graphic designers are involved in motion design for smaller screens, carefully monitoring how the work’s aesthetics match users’ expectations and enhance usability in a flowing, seamless experience by anticipating their needs and mindsets. With user psychology in mind some especially weighty graphic design considerations are:

  • Symmetry and Balance (including symmetry types)
  • Flow
  • Repetition
  • Pattern
  • The Golden Ratio (i.e., proportions of 1:1.618)
  • The Rule of Thirds (i.e., how users’ eyes recognize good layout)
  • Typography (encompassing everything from font choice to heading weight)
  • Audience Culture (re Color Use and Reading Pattern)

Overall, the mission vis-à-vis graphic design is displaying information harmoniously – beauty and usability must go hand in hand, discreetly carrying your organization’s ideals. Through a trustworthy visual presence, you hint to users that you know what they want to do – not just because you’ve arranged aesthetically pleasing elements that are where they expect to find them, or help them intuit their way around, but because the values your designs display mirror theirs, too.

Some Of Our Corporate Branding Works

What Our Clients Say About Our Branding Works ?

  • You get exactly what was promised and what you pay for , absolutely lovely designs for our packaging and 360 Degree Branding of our product launch into market . A complete strategic map was provided across all channels of communication for our 3 Brands GlucoHolt, IceBubble & Mount Fruit. These GCS guys really know what they are doing and have complete mastery of the subject matter of design & branding.

    Alister Mendonsa
    Alister MendonsaPartner, Glucoholt
  • Very professional service provided with some really top quality content. Thanks for helping us with our branding building.
    Kiran Sham
    Kiran ShamManaging Director, Differentech Solutions
  • You have been the preferred partner for our corporate branding works and have always been prompt in delivery under tight schedules . The website has come out really top class and so has the exhibition stall design for our overseas expo team.
    Dr.Keshav Prabhu
    Dr.Keshav PrabhuChief Of SSG, Konkan Speciality Polyproducts Pvt Ltd
  • The Branding works executed by you team was well worth the expense incurred by us. It really worked wonders for us in terms of the perception that corporate had for our company. Nowadays we get a lot more respect from large corporates after they look at our brochures.

    Jyothish Kovval
    Jyothish KovvalPartner, FE Engineering
  • One of the best design company i have been introduced to , i am very pleased to recommend you as one the most innovative companies in this region. Your branding work for my company has greatly strengthened my marketing efforts and helped bag prestigious contracts across the country.

    Sayeesh Tuneri
    Sayeesh TuneriProject Manager, CEC Bharath Pvt Ltd
  • We are very pleased with the high quality of works done by your team on our website and on the 360 degree branding needs of a small engineering firm like ours. Your patience and attention to detail is well appreciated.

    Ganesh Koran
    Ganesh KoranPartner, Elite Engineering Industries

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